Clarity
through
creativity
Born of a desire to approach this creative agency thing differently, Floodlight is all about clearing the air, cutting the clutter, and getting on with it.
We shine a light into the nooks and crannies of your problems to get to that kernel of Clarity, that thing that makes people pay attention. That might mean having a cup of English Breakfast with your audience or wrapping our heads around a mess of an acronym library for an industry we’re not in.
We do whatever it takes to get Clarity, for you to get attention.
Let us light the way
This is where you might expect us to espouse some “patent-pending unique creative marketing process”… Something like the “Flux-clarity-o-doda”… but let’s be real – most agency processes are the same.
What sets us apart is our knowledge, ability to understand and critical thinking, that we apply to everything we do. But we all love a good process so if we were to take a stab…
Start at the start.
Who are you, what are your goals?
Who are they, what are their goals?
The path to clarity is somewhere between these two.
Research
Brand strategy
Campaign strategy
Comms planning
Clarity through creativity. It’s us, it’s in our DNA. We can’t bottle it or even explain it. Where do ideas come from? When we’re walking the dog, or taking a shower… But when we have Clarity, we’re ready.
Stakeholder alignment
Brand workshops
Creative development
Content design & planning
Get attention, keep attention, be memorable.
That’s the game. Plain and simple. We’re not here to belly rub spiders.
Branding
Design
Campaigns
Video
Photography
2D & 3D animation
Interactive
Digital