Clarity
through
creativity

Born of a desire to approach this creative agency thing differently, Floodlight is all about clearing the air, cutting the clutter, and getting on with it.

We shine a light into the nooks and crannies of your problems to get to that kernel of Clarity, that thing that makes people pay attention. That might mean having a cup of English Breakfast with your audience or wrapping our heads around a mess of an acronym library for an industry we’re not in.

We do whatever it takes to get Clarity, for you to get attention.

Let us light the way

This is where you might expect us to espouse some “patent-pending unique creative marketing process”… Something like the “Flux-clarity-o-doda”… but let’s be real – most agency processes are the same.

What sets us apart is our knowledge, ability to understand and critical thinking, that we apply to everything we do. But we all love a good process so if we were to take a stab…

Start at the start.
Who are you, what are your goals?
Who are they, what are their goals?
The path to clarity is somewhere between these two.

Research
Brand strategy
Campaign strategy
Comms planning

Clarity through creativity. It’s us, it’s in our DNA. We can’t bottle it or even explain it. Where do ideas come from? When we’re walking the dog, or taking a shower… But when we have Clarity, we’re ready.

Stakeholder alignment
Brand workshops
Creative development
Content design & planning

Get attention, keep attention, be memorable.
That’s the game. Plain and simple. We’re not here to belly rub spiders.

Branding
Design
Campaigns
Video
Photography
2D & 3D animation
Interactive
Digital

Recognition

Year
Award
Category
2024
Anthem Awards Silver
Special Projects
2024
Anthem Awards Bronze
Education or Literacy Program
2024
AGDA Finalist Awards
Self-promotion
2024
Campaign Brief's The Work
Film/TV Craft - Cinematography
2024
Asia Pacific Shots Awards
Cinematography under 2 minutes
2024
Telly Awards Gold
Cinematography
2024
Telly Awards Silver
3D animation
2024
Telly Awards Silver
Use of Vertical Format
2024
Telly Awards Silver
Food and Beverage
2024
Campaign Brief's The Work
Film/TV cinematography
2024
Telly Awards Silver
Writing
2024
Campaign Brief's The Work
Film/TV other
2024
Telly Awards Silver
Budget under $100K
2022
AADC Awards - Winner
Film & Video, Editing
2022
Campaign Brief's The Work
Film/TV Craft - Cinematography
2024
Telly Awards Silver
Lighting
2022
Campaign Brief's The Work
Film/TV Craft - Editing
2022
Telly Awards Gold
Social Video
2022
Telly Awards Silver
Tourism
2022
Telly Awards Silver
Branded Content
2022
Telly Awards Silver
Social Video x 3
2021
Campaign Brief's The Work
B2B Video
2021
Campaign Brief's The Work
2 x Film/TV Craft
2021
Campaign Brief's The Work
Editing
2021
Campaign Brief's The Work
B2B Video

Come into
the light!

Let's chat