EVO Power

EVO Power was growing as a reputable Australian Battery Energy Storage Solution (BESS) company, but it’s brand hadn’t kept pace. Visuals and language were inconsistent, product-led, and indistinguishable from the international competitors flooding the category. Internal research confirmed the gap: nearly all of EVO Power’s 50+ team couldn’t articulate what the brand stood for.
Floodlight Agency rebuilt EVO Power’s brand around a single strategic insight – while competitors fight on spec sheets, EVO Power wins on customer experience. The new platform, Power your way, was extrapolated into a CX ethos, a refreshed verbal and visual identity, and a single brand system rolled out across Australian and U.S. operations through 2025.
Results: six major new client contracts won since soft launch, an 18.5% lift in leads at All Energy Conference, and 96% internal staff satisfaction with the new identity (up from 15% pre launch).